{"id":101,"date":"2015-10-01T15:28:33","date_gmt":"2015-10-01T15:28:33","guid":{"rendered":"http:\/\/mercuriopubli.com.ar\/web\/?page_id=101"},"modified":"2021-07-08T12:52:22","modified_gmt":"2021-07-08T12:52:22","slug":"marketing-politico","status":"publish","type":"page","link":"https:\/\/mercurio.group\/en\/marketing-politico\/","title":{"rendered":"MARKETING POL\u00cdTICO"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;Secci\u00f3n&#8221; _builder_version=&#8221;3.22&#8243;][et_pb_fullwidth_header title=&#8221;Marketing Pol\u00edtico &#8211; Electoral &#8211; Gobierno&#8221; text_orientation=&#8221;center&#8221; header_scroll_down=&#8221;on&#8221; scroll_down_icon=&#8221;%%3%%&#8221; scroll_down_icon_color=&#8221;#ffffff&#8221; title_font_color=&#8221;#dd3333&#8243; admin_label=&#8221;Fullwidth Header&#8221; _builder_version=&#8221;4.9.4&#8243; title_font=&#8221;Montserrat|700|||||||&#8221; title_text_color=&#8221;#ffffff&#8221; background_color=&#8221;#dddddd&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(7,3,140,0.76)&#8221; background_color_gradient_end=&#8221;#ED1650&#8243; background_color_gradient_direction=&#8221;157deg&#8221; background_color_gradient_start_position=&#8221;51%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/mercurio.group\/wp-content\/uploads\/2015\/09\/geometic-bg-aqua.jpg&#8221; background_layout=&#8221;light&#8221; custom_padding=&#8221;104px||103px|||&#8221; hover_enabled=&#8221;0&#8243; title_text_shadow_style=&#8221;preset1&#8243; box_shadow_style=&#8221;preset3&#8243; background_url=&#8221;http:\/\/mercuriopubli.com.ar\/wp-content\/uploads\/2015\/09\/geometic-bg-aqua.jpg&#8221; button_one_border_radius_hover=&#8221;3&#8243; button_two_border_radius_hover=&#8221;3&#8243; button_one_letter_spacing_hover=&#8221;0&#8243; button_two_letter_spacing_hover=&#8221;0&#8243; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;on&#8221; button_one_border_radius__hover=&#8221;3&#8243; button_two_border_radius__hover_enabled=&#8221;on&#8221; button_two_border_radius__hover=&#8221;3&#8243; button_one_letter_spacing__hover_enabled=&#8221;on&#8221; button_one_letter_spacing__hover=&#8221;0&#8243; button_two_letter_spacing__hover_enabled=&#8221;on&#8221; button_two_letter_spacing__hover=&#8221;0&#8243; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;22px|||||&#8221;][et_pb_row admin_label=&#8221;Fila&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Texto&#8221; _builder_version=&#8221;4.9.4&#8243; text_font=&#8221;Roboto|300|||||||&#8221; text_font_size=&#8221;17&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; saved_tabs=&#8221;all&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Ofrecemos soluciones para pol\u00edticos, candidatos, parlamentarios, municipios, c\u00e1maras, gobiernos, partidos, organizaciones e instituciones p\u00fablicas.<\/p>\n<p>Brindamos consultor\u00eda especializada en planeaci\u00f3n estrat\u00e9gica y comunicaci\u00f3n de campa\u00f1as, soluciones en marketing pol\u00edtico, electoral y gubernamental.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;Fila&#8221; _builder_version=&#8221;4.7.6&#8243; background_image=&#8221;https:\/\/mercurio.group\/wp-content\/uploads\/2015\/09\/geometic-bg-aqua.jpg&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;27px|0px|10px|0px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset3&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;QU\u00c9 HACEMOS&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%169%%&#8221; icon_color=&#8221;#ED1650&#8243; admin_label=&#8221;Anuncio&#8221; _builder_version=&#8221;4.9.4&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat||||||||&#8221; header_text_color=&#8221;#07038C&#8221; body_font=&#8221;Roboto|300|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;45px|||||&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Comunicaci\u00f3n Pol\u00edtica&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%101%%&#8221; icon_color=&#8221;#ED1650&#8243; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.9.4&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"en\" tabindex=\"-1\"><span><\/span><span class=\"\">Construcci\u00f3n de mensajes.<br \/>Planificaci\u00f3n de la comunicaci\u00f3n pol\u00edtica.<\/span><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Estudio de viabilidad electoral&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%160%%&#8221; icon_color=&#8221;#ED1650&#8243; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.9.4&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"en\" tabindex=\"-1\"><span class=\"\">Estudio e investigaci\u00f3n de la viabilidad electoral de los posibles candidatos.<\/span><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Comunicaci\u00f3n gubernamental&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%325%%&#8221; icon_color=&#8221;#ED1650&#8243; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.9.4&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"en\" tabindex=\"-1\"><span>Marketing y comunicaci\u00f3n del gobierno local, provincial y nacional.<\/span><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Seguimiento de la gesti\u00f3n&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%158%%&#8221; icon_color=&#8221;#ED1650&#8243; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.9.4&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span id=\"result_box\" class=\"short_text\" lang=\"en\" tabindex=\"-1\"><span>Evaluaci\u00f3n y seguimiento de la gesti\u00f3n.<\/span><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;An\u00e1lisis de escenarios&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%166%%&#8221; icon_color=&#8221;#ED1650&#8243; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.9.4&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"en\" tabindex=\"-1\"><span>An\u00e1lisis y evaluaci\u00f3n del escenario social y pol\u00edtico local.<\/span><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Identidad visual&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%99%%&#8221; icon_color=&#8221;#ED1650&#8243; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.9.4&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"en\" tabindex=\"-1\"><span>Desarrollo de la identidad visual del gobierno con isologotipo, colores, manual de marca.<\/span><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;An\u00e1lisis pol\u00edtico de la coyuntura&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%72%%&#8221; icon_color=&#8221;#ED1650&#8243; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.9.4&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"en\" tabindex=\"-1\"><span>An\u00e1lisis pol\u00edtico y perspectiva socioecon\u00f3mica coyuntural.<\/span><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Planificaci\u00f3n Estrat\u00e9gica&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%284%%&#8221; icon_color=&#8221;#ED1650&#8243; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.9.4&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"en\" tabindex=\"-1\"><span>Planificaci\u00f3n estrat\u00e9gica de la campa\u00f1a electoral, etapas, definici\u00f3n de mensajes, temas, cronograma, organigrama, presupuesto y programas de radio y TV.<\/span><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Publicidad gubernamental&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%234%%&#8221; icon_color=&#8221;#ED1650&#8243; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.9.4&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"en\" tabindex=\"-1\"><span>Apoyo en el desarrollo y producci\u00f3n de materiales publicitarios.<\/span><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;\u00c1rea de comunicaci\u00f3n&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%305%%&#8221; icon_color=&#8221;#ED1650&#8243; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.9.4&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span id=\"result_box\" class=\"short_text\" lang=\"en\" tabindex=\"-1\"><span>\u00c1rea de comunicaci\u00f3n del mandato.<\/span><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Elaboraci\u00f3n de encuestas&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%75%%&#8221; icon_color=&#8221;#ED1650&#8243; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.9.4&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"en\" tabindex=\"-1\"><span>Elaboraci\u00f3n y an\u00e1lisis de encuestas cuantitativas y cualitativas.<\/span><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Evaluaci\u00f3n de imagen&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%45%%&#8221; icon_color=&#8221;#ED1650&#8243; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.9.4&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"en\" tabindex=\"-1\"><span class=\"\">Evaluaci\u00f3n y seguimiento de la imagen y gesti\u00f3n del gobierno.<\/span><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Soporte para la toma de decisiones&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%366%%&#8221; icon_color=&#8221;#ED1650&#8243; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.9.4&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span id=\"result_box\" class=\"short_text\" lang=\"en\" tabindex=\"-1\"><span>Evaluaci\u00f3n para la toma de decisiones<\/span><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Materiales de campa\u00f1a&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%100%%&#8221; icon_color=&#8221;#ED1650&#8243; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.9.4&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span id=\"result_box\" class=\"short_text\" lang=\"en\" tabindex=\"-1\"><span>Desarrollo y producci\u00f3n de materiales de campa\u00f1a.<\/span><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Secretar\u00eda de Comunicaci\u00f3n&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%284%%&#8221; icon_color=&#8221;#ED1650&#8243; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.9.4&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"en\" tabindex=\"-1\"><span>Apoyo al departamento o Secretar\u00eda de Comunicaci\u00f3n del Gobierno.<\/span><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Gesti\u00f3n de Im\u00e1gen y Crisis&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%110%%&#8221; icon_color=&#8221;#ED1650&#8243; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.9.4&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"en\" tabindex=\"-1\"><span>Gesti\u00f3n de imagen y crisis, actitudes preventivas, acciones de respuesta, control de da\u00f1os y reducci\u00f3n del desgaste.<\/span><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Entrenamiento de medios&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%247%%&#8221; icon_color=&#8221;#ED1650&#8243; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.9.4&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"en\" tabindex=\"-1\"><span>Formaci\u00f3n para entrevistas, debates y discursos.<\/span><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Marketing de ciudades&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%164%%&#8221; icon_color=&#8221;#ED1650&#8243; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.9.4&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"en\" tabindex=\"-1\"><span>La principal herramienta de gesti\u00f3n urbana, con el prop\u00f3sito de mejorar la competitividad en un mundo m\u00e1s interconectado, mejorando la gobernanza y la calidad de vida de los ciudadanos.<\/span><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Cursos&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%86%%&#8221; icon_color=&#8221;#ED1650&#8243; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.9.4&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"en\" tabindex=\"-1\"><span>Cursos, seminarios, formaci\u00f3n en comunicaci\u00f3n y marketing pol\u00edtico.<\/span><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Capa\u00f1a Digital&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%107%%&#8221; icon_color=&#8221;#ED1650&#8243; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.9.4&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"en\" tabindex=\"-1\"><span>Desarrollo, creaci\u00f3n y planificaci\u00f3n de campa\u00f1a digital en internet y m\u00f3vil.<\/span><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Soluciones Gubernamentales&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%104%%&#8221; icon_color=&#8221;#ED1650&#8243; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.9.4&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span id=\"result_box\" class=\"\" tabindex=\"-1\" lang=\"en\"><span>Desarrollo de Apps para m\u00f3viles \/ tablets creando un canal de contacto de servicios gubernamentales para ciudadanos.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Fila&#8221; 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Brindamos consultor\u00eda especializada en planeaci\u00f3n estrat\u00e9gica y comunicaci\u00f3n de campa\u00f1as, soluciones en marketing pol\u00edtico, electoral y gubernamental.Construcci\u00f3n de mensajes.Planificaci\u00f3n de la comunicaci\u00f3n pol\u00edtica.Estudio e investigaci\u00f3n de la viabilidad electoral de los posibles candidatos.Marketing y comunicaci\u00f3n del gobierno local, provincial y nacional.Evaluaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-101","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MARKETING POL\u00cdTICO | Mercurio Group - Marketing - Transformaci\u00f3n Digital - Desarrollo de Negocios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mercurio.group\/en\/marketing-politico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MARKETING POL\u00cdTICO | Mercurio Group - Marketing - Transformaci\u00f3n Digital - Desarrollo de Negocios\" \/>\n<meta property=\"og:description\" content=\"Ofrecemos soluciones para pol\u00edticos, candidatos, parlamentarios, municipios, c\u00e1maras, gobiernos, partidos, organizaciones e instituciones p\u00fablicas. 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